An updated and expanded Second Edition of the popular guide to social media for the business community.

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

All course materials provided
No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

No One Would Listen is the thrilling story of how the Harry Markopolos, a little-known number cruncher from a Boston equity derivatives firm, and his investigative team uncovered Bernie Madoff's scam years before it made headlines, and how they desperately tried to warn the government, the industry, and the financial press.

Page by page, Markopolos details his pursuit of the greatest financial criminal in history, and reveals the massive fraud, governmental incompetence, and criminal collusion that has changed thousands of lives forever-as well as the world's financial system.

• The only book to tell the story of Madoff's scam and the SEC's failings by those who saw both first hand
• Describes how Madoff was enabled by investors and fiduciaries alike
• Discusses how the SEC missed the red flags raised by Markopolos

Despite repeated written and verbal warnings to the SEC by Harry Markopolos, Bernie Madoff was allowed to continue his operations.No One Would Listen paints a vivid portrait of Markopolos and his determined team of financial sleuths, and what impact Madoff's scam will have on financial markets and regulation for decades to come.

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No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

The mere suggestion or evidence of fraud within a nonprofit can cause irreversible damage to its reputation, its support base, and, eventually, its very existence. Preventing Fraud in Nonprofit Organizations is the proactive manual your organization needs to detect fraud and prevent it from affecting your organization's bottom line and name. Brimming with details of hundreds of actual fraud and embezzlement schemes, it provides specific, practical advice on strengthening the areas in which your nonprofit may be most vulnerable.

This hands-on guide shows nonprofit accountants, CFOs, financial consultants, board members, and managers how to:

• Know the four consistent areas of high risk
• Thoroughly evaluate their organization's system of internal controls
• Assemble a fraud examination team
• Document a fraud action plan
• Take corrective action to reduce the possibility of victimization\

Running your own business is pretty cool, but when it comes to the financial side—accounts and payroll, for instance—it's not so cool! That's why millions of small business owners around the world count on QuickBooks to quickly and easily manage accounting and financial tasks and save big time on hiring expensive professionals.

In a friendly, easy-to-follow style, small business guru and bestselling author Stephen L. Nelson checks off all your financial line-item asks, including how to track your profits, plan a perfect budget, simplify tax returns, manage inventory, create invoices, track costs, generate reports, and pretty much any other accounts and financial-planning task that turns up on your desk!

• Keep up with the latest QuickBooks changes
• Use QuickBooks to track profits and finances
• Balance your budget
• Back up your data safely

The fully updated new edition of QuickBooks For Dummies takes the sweat (and the expense) out of cooking the books—and gives you more time to savor the results of your labors!

All course materials provided
No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.

There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.

Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:

• Overcome direct challenges from influential activist and political forces
• Manage corporate scandals, including executive compensation
• Use external, seemingly unrelated events to boost reputation
• Build a reputation management process into everyday operations

All course materials provided
No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

The accurate and complete preparation of Form 990-the information return that must be filed annually by most types of tax-exempt organizations-is a key factor in maintaining public image and fundraising capabilities. The newly redesigned Form 990 was released in December 2008 with significant revisions to the initial June 2007 draft. Preparation of the new return will require tax-exempt organizations to gather extensive new information about their activities for disclosure on the new form beginning with their 2008 tax year.

In Revised Form 990: A Line-by-Line Preparation Guide, authors Jody Blazek-who with other AICPA Task Force members was instrumental in effecting changes to the original IRS draft of the form-and Amanda Adams, provide step-by-step and line-by-line analysis and preparation guidelines for nonprofit professionals and nonprofessionals alike charged with preparing and submitting the form.

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No prerequisites
Course level: Basic
Instructional Method: Self-Study

The paperback edition contains an all-new foreword written since Pitino's departure from the Kentucky Wildcats and the 1997 national championship season. His plan for excellence in all aspects of life, including sports and business, is more than goal achievement; this is the guidebook for goal overachievement! Pitino presents 10 crucial steps for success, drawing examples from his 20-plus years in the basketball trenches to inspire readers.

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No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little,The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.

All course materials provided
No additional testing, grading or certificate fees
No prerequisites
Course level: Basic

Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little,The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.

All course materials provided
No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

Enron, that microcosm of American corporate misdeeds, continues to captivate us. Not since Watergate has a scandal reverberated through so many books. In The Smartest Guys in the Room, Bethany McLean, the first journalist to "out" the story in a major national publication, and eagle-eyed investigative reporter Peter Elkind endow the unfolding story with the gathering tension of a well-turned novel. Their rendering of boardroom feuds and bookkeeping trickery casts vivid light on the strong personalities involved.The book explores the motives, thoughts, and secret fears of a fascinating array of characters. No matter how much (or how little) you already know about Enron, the revelations in The Smartest Guys in the Room will shock you. You'll witness the astonishing extent to which Enron's business was an illusion.

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No prerequisites
Course level: Basic
Instructional Method: Self-Study

The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower--and middle--class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking. Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a handful of unlikely--really unlikely--heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our time.

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No prerequisites
Course level: Basic
Instructional Method: Self-Study

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.​

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No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

The One-Minute Manager is a parable about a young man in search of world-class management skills. The authors' message is so simple it's brilliant: a "One-Minute Manager" achieves positive results with a minimum of time and effort by being communicative and consistent. Areas covered include goal-setting, motivating, training, praising and even reprimanding employees. An easily-read story which quickly demonstrates three very practical management techniques, it also includes information on several studies in medicine and in the behavioral sciences, which help readers understand why these apparently simple methods work so well with so many people.

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No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study

An all-encompassing guide to the elements and basics of fair value. With the important role fair value is playing in the creation of a converged set of global accounting standards, demand for products in this category is growing spectacularly. The elements and basics of fair value are covered, including risk, dealing with the SEC, and details on legal responsibility. In addition, sample financial statements are included, along with tables, recommended applicable techniques, and management checklists for those who are responsible for preparing and approving of financial statements.Written by the Chairman and co-CEO of the International Association of Consultants, Valuators and Analysts (IACVA)Includes sample financial statements of both U.S. and foreign companiesAppropriate for anyone involved professionally with finance—managers, accountants, investors, bankers, instructors, and students--The Professional's Guide to Fair Value is a reliable reference on the ins and outs of fair value financial disclosure.

No additional testing, grading or certificate fees
No prerequisites
Course level: Basic
Instructional Method: Self-Study